Google Ads Services
At Handy Optimal Digital Marketing, we specialize in running strategic, results-driven Google Ads campaigns tailored to your business goals. Whether you’re looking to generate leads, increase sales, or boost brand awareness, our expert team crafts and manages Google campaigns that get your business in front of the right audience at the right time.
Why Choose Handy Optimal?
We don’t believe in one-size-fits-all marketing. Every campaign is handcrafted to match your business needs, audience behavior, and budget. We actively monitor and optimize your ads to improve click-through rates, reduce cost-per-click, and increase ROI. Whether you’re a local business or a national brand, we’ve got the tools and expertise to grow your presence online.
Is your business is ready for more? Learn more below about the many different types of ads and how they can benefit your business.
Google Ads Types
Search Ads
These are the classic text ads that appear at the top of Google’s search results when someone searches for keywords related to your business.
Best for: Generating high-intent leads, service-based businesses, local marketing.
Example: A roofing company shows up when someone types “roof repair near me.”
Display Ads
These ads appear across millions of websites in the Google Display Network. They’re great for increasing brand awareness and retargeting visitors who didn’t convert the first time.
Best for: Brand visibility, remarketing, awareness.
Example: A popcorn brand shows up on a food blog with a special promotion.
Video Ads (YouTube Ads)
Ads that play before on YouTube. You can target by demographics, interests, keywords, or even specific YouTube channels.
Best for: Telling your brand story, showcasing products, growing engagement.
Example: A dental office runs a 30-second video about its family-friendly services targeting parents in their area.
Shopping Ads
These ads showcase your products directly in Google search results with images, prices, and store information. Perfect for eCommerce businesses looking to increase online sales.
Best for: Online retailers, product-based businesses.
Example: A cookie company shows its gift boxes when someone searches “buy gourmet cookies online.”
Local Service Ads
Designed for businesses that provide local services (like plumbers, electricians, or therapists), these ads show up at the top of the search and include “Google Guaranteed” badge.
Best for: Service professionals, appointment-based businesses.
Example: A pest control company shows up when someone searches “exterminator near me.”
Performance Max Campaigns
A newer all-in-one campaign type that uses Google’s machine learning to show your ads across Search, Display, YouTube, Gmail, and Maps. These campaigns are goal-based and great for maximizing conversions.
Best for: Businesses looking for full-funnel visibility and efficiency across multiple channels.
How Can I benefit From an SEO Expert?
Search Engine Ranking
SEO is a skill that takes years of research and careful application to master. Save your company time and effort by hiring an SEO specialist to ensure you consistently rank well, and who understands current trends in User search habits.
Planning
Ongoing Analytics
We diligently conduct ongoing market research to stay up to date with the ever-changing industry landscape. Our goal is to equip you with valuable insights that help you maintain a competitive edge. With Handyoptimal, you can make informed decisions and elevate your rank in the market.
Free Consultation
Start With a Free SEO Consultation
Get in touch with Handy Optimal today to arrange a complimentary SEO consultation. Our experienced team will explore a variety of strategies to assist you in achieving your digital marketing objectives. Let us help you unlock the full potential of your online presence.
