MARKETING PROS

At Handy Optimal, we are committed to delivering innovative, data-driven digital marketing solutions that empower businesses to thrive in an ever-evolving online world. By blending creativity, technology, and strategic insight, we help our clients build meaningful connections, optimize performance, and achieve measurable growth. Our mission is to create digital experiences that exceed expectations and drive sustainable success, all while making marketing accessible and impactful for every business we serve.

Lucas and his team are dedicated to crafting customized marketing solutions that are not only creative but measurable. Their approach combines data-backed strategy, innovative technology, and a deep understanding of business needs to drive growth and ensure long-term success.

Our Services

At HandyOptimal, we offer a comprehensive suite of marketing services designed to support businesses at every stage of their journey. Here’s a closer look at what we offer.

Digital Strategy & Consulting: Whether you’re a startup or an established business, we work closely with you to develop a clear and effective digital marketing strategy that aligns with your business goals. From initial market analysis to long-term planning, we guide you every step of the way.

SEO & SEM: We help your business stand out in search engine results by optimizing your website for both organic traffic (SEO) and paid search (SEM). By using cutting-edge SEO techniques and targeted advertising strategies, we ensure that your business gets noticed by the right audience.

Content Creation & Management: Content is king, and we know how to create compelling, engaging content that resonates with your audience. From blog posts and social media to video production and email marketing, we craft content that speaks to your brand and builds a connection with your customers.

Social Media Marketing: In today’s connected world, social media is a critical tool for businesses. We design customized social media campaigns that not only increase your online presence but also engage and nurture your followers into loyal customers.

Web Design & Development: We don’t just build websites; we create user-friendly, responsive websites that are designed to convert visitors into customers. Our team focuses on functionality, aesthetics, and speed to ensure your website delivers an exceptional user experience.

Performance Analytics & Reporting: At HandyOptimal, we believe in data-driven decision making. We track, measure, and analyze every aspect of your marketing efforts, providing you with transparent and actionable reports that demonstrate real results.

Branding & Identity: We help businesses define their unique identity and create a brand presence that resonates with their target audience. From logo design to brand messaging, we ensure your business stands out in a crowded marketplace.

Email Marketing Campaigns: Using the power of email, we design and execute effective email campaigns that nurture relationships, build trust, and convert leads into loyal customers.

Lucas Handy Founder

Lucas Handy graduated from BYUI in Business. Then mastered in Public Administration. He studied businesses, government entities, and non-profits.

After nine years of running the digital presence for Madison Health, which includes a local hospital and clinics, Lucas decided to open up his own marketing agency and help businesses reach their goals through data-backed business strategy and development.

Zuggeyly Mendoza Marketing Coordinator

Hi, I am Handy Optimal’s Marketing Coordinator and love what I do here. Connecting on a personal level is what I aspire to do on digital platforms and with my day to day interactions. When I am not connecting, I am creating digitally with tools that are changing the marketing world minute by minute.

I hold a Bachelors degree in Communications and specialize in branding, content creation and business development.

In my spare time you can find me road tripping, running, or involved in a community event.

 

 

 

 

 

Zuggeyly Mendoza Marketing Coordinator

Hi, I am Handy Optimal’s Marketing Coordinator and love what I do here. Connecting on a personal level is what I aspire to do on digital platforms and with my day to day interactions. When I am not connecting, I am creating digitally with tools that are changing the marketing world minute by minute.

I hold a Bachelors degree in Communications and specialize in branding, content creation and business development.

In my spare time you can find me road tripping, running, or involved in a community event.

 

 

 

 

 

Kenzie Shuldberg Social Media Manager

Social Media Manager here at Handy Optimal. She specializes in content planning and creation. She manages all social media outputs for our team. Outside of work she loves to use her creativity in any way possible, painting, drawing, designing and anything else crafty!

When it is warm outside her and her husband love to enjoy nature and be adventurous. She is a huge fan of music and her favorite genre changes from time to time. Kenzie is fluent is Spanish from her time that she spent in Ecuador as a volunteer.

She is in her last semester before getting her Bachelors degree in Business Management – Marketing at BYU-Idaho. She loves working with others and helping create their visions for their business!

Caleb Dowdle Content Creator

I am Caleb Dowdle. I have a passion for visuals in business. I have operated my own channel as a side hustle. I also love to illustrate and sketch as a hobby. I used to be in theater and performed with Casey Likes.

I like to sing tenor in barber shop. I also like to experiment with voice acting as well. I also love to cook.                                                                                     I like to experiment cook with the few ingredients that I have to make something taste great. I have a mean air fryer seasoned fries recipe.

I am Caleb Dowdle. I have a passion for visuals in business. I have operated my own channel as a side hustle. I also love to illustrate and sketch as a hobby. I used to be in theater and performed with Casey Likes.

I like to sing tenor in barber shop. I also like to experiment with voice acting as well. I also love to cook.                                                                                     I like to experiment cook with the few ingredients that I have to make something taste great. I have a mean air fryer seasoned fries recipe.

Lucas Handy Founder

Zuggeyly Mendoza Marketing Coordinator

Kenzie Shuldberg Social Media Manager

Caleb Dowdle Content Creator

Lucas Handy graduated from BYUI in Business. Then mastered in Public Administration. He studied businesses, government entities, and non-profits.

After nine years of running the digital presence for Madison Health, which includes a local hospital and clinics, Lucas decided to open up his own marketing agency and help businesses reach their goals through data-backed business strategy and development.

Hi, I am Handy Optimal’s Marketing Coordinator and love what I do here. Connecting on a personal level is what I aspire to do on digital platforms and with my day to day interactions. When I am not connecting, I am creating digitally with tools that are changing the marketing world minute by minute.

I hold a Bachelors degree in Communications and specialize in branding, content creation and business development.

In my spare time you can find me road tripping, running, or involved in a community event.

 

 

 

 

 

Social Media Manager here at Handy Optimal. She specializes in content planning and creation. She manages all social media outputs for our team. Outside of work she loves to use her creativity in any way possible, painting, drawing, designing and anything else crafty!

When it is warm outside her and her husband love to enjoy nature and be adventurous. She is a huge fan of music and her favorite genre changes from time to time. Kenzie is fluent is Spanish from her time that she spent in Ecuador as a volunteer.

She is in her last semester before getting her Bachelors degree in Business Management – Marketing at BYU-Idaho. She loves working with others and helping create their visions for their business!

I am Caleb Dowdle. I have a passion for visuals in business. I have operated my own channel as a side hustle. I also love to illustrate and sketch as a hobby. I used to be in theater and performed with Casey Likes.

I like to sing tenor in barber shop. I also like to experiment with voice acting as well. I also love to cook.                                                                                     I like to experiment cook with the few ingredients that I have to make something taste great. I have a mean air fryer seasoned fries recipe.

Gretchen Nygaard Digital Marketing Specialist

My name is Gretchen, and I was born for the outdoors. If you were to mention anything from collecting flowers and rocks to backpacking or mountain biking, I would be 100% ready to come along. I love my family more than anything else. I can often be found doing random things with my siblings.

I recently got married and I have the best of times going on adventures with him. One of my passions is writing. I hope to become a published author soon and have a couple books I’m working on. In the meanwhile, Handy optimal gives me plenty of copywriting opportunities for blogs, websites, emails, and social media posts.

Along with this, I also create video content. I think that telling stories through film-making is so magical, and I am trying to learn as much as I can about it. I will soon have my degree in creative writing, film, and digital marketing, and I’m excited to see where that takes me!

Michael Hockman Email Marketing Intern

Hey there! I’m currently studying business at Brigham Young University-Idaho. My journey into the business world started when my parents bought Idaho Custom Lifts and Elevators, an elevator company that services the northwest. Watching them navigate the ups and downs of entrepreneurship really inspired me to dive into the business field myself.                                                                        When I’m not hitting the books, you’ll often find me in a game of Dungeons and Dragons. I love storytelling, which naturally steered me towards a passion for marketing, where I could tell the stories of businesses and the individual behind them.
                                                 For me, marketing isn’t just a job—it’s about crafting stories that resonate and creating meaningful connections. I feel that marketing is the most human of the business sciences.
It requires us to think more about who we are talking to, respect them, and speak their language. Whether I’m working on a campaign or studying a target market, I love engaging with different perspectives.

Michael Hockman Email Marketing Intern

Hey there! I’m currently studying business at Brigham Young University-Idaho. My journey into the business world started when my parents bought Idaho Custom Lifts and Elevators, an elevator company that services the northwest. Watching them navigate the ups and downs of entrepreneurship really inspired me to dive into the business field myself.                                                                        When I’m not hitting the books, you’ll often find me in a game of Dungeons and Dragons. I love storytelling, which naturally steered me towards a passion for marketing, where I could tell the stories of businesses and the individual behind them.
                                                 For me, marketing isn’t just a job—it’s about crafting stories that resonate and creating meaningful connections. I feel that marketing is the most human of the business sciences.
It requires us to think more about who we are talking to, respect them, and speak their language. Whether I’m working on a campaign or studying a target market, I love engaging with different perspectives.

Jamie Beeler Social Media Intern

My name is Jamie Beeler and I am studying Communication with an emphasis is Digital and Social Media. I enjoy what I’m studying a lot! I am passionate about design and analytics and bringing those things together to help businesses thrive online.                                                                                   In my free time, I enjoy spending time with my friends and family. I love trying new things at least once. I have a passion for travel and hope to visit all 50 states.   

Some hobbies I have include cooking, photography, and playing the daily Wordle. I love listening to music and watching sunsets.

Adam Atkinson Brand Manager

I thrive on adventure and live for the rush of adrenaline. Whether it’s bridge jumping into the unknown or pushing my limits in Spartan races, I’m always chasing that next big challenge. There’s nothing quite like the thrill of testing my limits and conquering new heights. When I’m not seeking the next adventure, I’m diving deep into the world of SEO as a specialist at Handy Optimal.

I love the challenge of optimizing websites, boosting rankings, and helping businesses thrive in the digital landscape. Just like in my adventures, I believe in pushing boundaries and constantly improving.

Balancing my passion for extreme sports with my career keeps life exciting and fulfilling. Whether it’s strategizing the perfect SEO plan or preparing for the next big jump, I’m all in—focused, determined, and ready for whatever comes next.

Adam Atkinson Brand Manager

I thrive on adventure and live for the rush of adrenaline. Whether it’s bridge jumping into the unknown or pushing my limits in Spartan races, I’m always chasing that next big challenge. There’s nothing quite like the thrill of testing my limits and conquering new heights. When I’m not seeking the next adventure, I’m diving deep into the world of SEO as a specialist at Handy Optimal.

I love the challenge of optimizing websites, boosting rankings, and helping businesses thrive in the digital landscape. Just like in my adventures, I believe in pushing boundaries and constantly improving.

Balancing my passion for extreme sports with my career keeps life exciting and fulfilling. Whether it’s strategizing the perfect SEO plan or preparing for the next big jump, I’m all in—focused, determined, and ready for whatever comes next.

Gretchen Nygaard Digital Marketing Specialist

Michael Hockman Email Marketing Intern

Jamie Beeler Social Media Intern

Adam Atkinson Brand Manager

My name is Gretchen, and I was born for the outdoors. If you were to mention anything from collecting flowers and rocks to backpacking or mountain biking, I would be 100% ready to come along. I love my family more than anything else. I can often be found doing random things with my siblings.

I recently got married and I have the best of times going on adventures with him. One of my passions is writing. I hope to become a published author soon and have a couple books I’m working on. In the meanwhile, Handy optimal gives me plenty of copywriting opportunities for blogs, websites, emails, and social media posts.

Along with this, I also create video content. I think that telling stories through film-making is so magical, and I am trying to learn as much as I can about it. I will soon have my degree in creative writing, film, and digital marketing, and I’m excited to see where that takes me!

Hey there! I’m currently studying business at Brigham Young University-Idaho. My journey into the business world started when my parents bought Idaho Custom Lifts and Elevators, an elevator company that services the northwest. Watching them navigate the ups and downs of entrepreneurship really inspired me to dive into the business field myself.                                                                        When I’m not hitting the books, you’ll often find me in a game of Dungeons and Dragons. I love storytelling, which naturally steered me towards a passion for marketing, where I could tell the stories of businesses and the individual behind them.
                                                 For me, marketing isn’t just a job—it’s about crafting stories that resonate and creating meaningful connections. I feel that marketing is the most human of the business sciences.
It requires us to think more about who we are talking to, respect them, and speak their language. Whether I’m working on a campaign or studying a target market, I love engaging with different perspectives.

My name is Jamie Beeler and I am studying Communication with an emphasis is Digital and Social Media. I enjoy what I’m studying a lot! I am passionate about design and analytics and bringing those things together to help businesses thrive online.                                                                                   In my free time, I enjoy spending time with my friends and family. I love trying new things at least once. I have a passion for travel and hope to visit all 50 states.   

Some hobbies I have include cooking, photography, and playing the daily Wordle. I love listening to music and watching sunsets.

I thrive on adventure and live for the rush of adrenaline. Whether it’s bridge jumping into the unknown or pushing my limits in Spartan races, I’m always chasing that next big challenge. There’s nothing quite like the thrill of testing my limits and conquering new heights. When I’m not seeking the next adventure, I’m diving deep into the world of SEO as a specialist at Handy Optimal.

I love the challenge of optimizing websites, boosting rankings, and helping businesses thrive in the digital landscape. Just like in my adventures, I believe in pushing boundaries and constantly improving.

Balancing my passion for extreme sports with my career keeps life exciting and fulfilling. Whether it’s strategizing the perfect SEO plan or preparing for the next big jump, I’m all in—focused, determined, and ready for whatever comes next.