How to Market Your Medical Practice

Handy Optimal Digital Marketing

Healthcare marketing can be a difficult industry to manage, especially when it comes to SEO. At Handy Optimal, we have helped many companies in the medical field improve their online presence. Here, we will take a deep dive into a few of the techniques that have helped us be successful when it comes to the healthcare industry. 

Focus on Niches

First of all, focusing on specific niches will help you rank first because there is (generally) less competition for more specific keywords. The more specific you can be the better. While a lot of people search for “doctor” or “doctor near me”, almost every other doctor’s office in the area will be trying to rank on the word doctor, and you will have a hard time ranking well for that keyword. Rather than using the general word “doctor”, try specific variations that apply to your practice, such as foot doctor. As you start looking into more specific keywords, you will see a pattern in how users search for things. Many users search for a specific thing they are looking for. And lucky for us, a lot of the time, the more specific keywords have less competition which makes it easier to rank first in those categories. 

Use Your Resources

There are many helpful resources you can use to find keywords that will rank well on a website. Google has a free tool called Keyword Planner that is helpful. We personally recommend Semrush because it has many resources and features that the free resources do not have, such as rank tracking, competitor SEO analysis, and web monetization. 

Work With an SEO Specialist

If you find your website struggling to achieve a high ranking or if you are looking to enhance your online presence, seeking assistance from an SEO specialist can greatly benefit you. These professionals possess extensive training and years of experience, allowing them to effectively guide you towards your digital goals. By leveraging their expertise, you can optimize your website’s performance and increase your visibility in the online realm. Take the first step towards success by reaching out to an SEO specialist today.

Get started with Handy Optimal today!

Improve your online presence and get found on Google with Handy Optimal. We use a data-driven approach to SEO to ensure you have the best results and meet your online goals.